The Kentucky Medical Association launched AIM for Better Care: Administrative Improvements in Medicine in September with the hope of helping patients and physicians with medical barriers they encounter.

KMA President Brent Wright visited Princeton on Thursday to speak to Caldwell County High School students about the dangers of smoking, one of the conditions KMA is trying to address on its new website.

“I think people in Princeton and all throughout the commonwealth should consider using this website because their voices need to be heard,” Wright said. “To provide the best service, we need the voice of those receiving it at the surface level.”

AIM will tackle “administrative issues, laws, regulations and public perceptions that present barriers to treating five conditions that impact Kentuckians more than the rest of the country: smoking, drug abuse, obesity, diabetes and flu/pneumonia.”

“We’re looking at a way to decrease the amount of time it takes to bring issues forward,” Wright said. “Sometimes a patient may see something that needs to be brought to someone’s attention.”

“Where do you go? You try to get them on the phone. Is it after hours? Is it before hours? Is it a convenient time? Often times it's not.”

He said the website, AIMforbettercare.org, allows patients to document their issues directly to KMA.

“We want to take issues that people are having with their health care and health care administration and bring those forward through advocacy efforts,” Wright said.

KMA believes that an association has to be responsible to the people they serve. The organization wanted to create a platform that addresses patient issues immediately.

“It’s such an efficient way of bringing your concerns forward,” Wright said.

He said he has high hopes for the website.

“Of course I'm an optimist and I'm going to say I think it's going to be hugely successful,” Wright said. “Realistically, we're in the initial launch. I think we're going to see that this year is going to be a learning period for us.”

“We have to continually nurture, build and recraft the message.”

He said the KMA needs feedback on the website as much as it needs feedback to go forward on what issues physicians in their offices are facing.

“I think this website will improve patients' access to medical services,” Wright said. “If we can reduce these barriers, we can create more capacity in physician offices within health care systems.”

“The Princeton community benefits from this because this is a way to have their voices be heard,” Wright said. “That's what we all want — for our voices to be heard when we have a need.”

Wright became president of KMA on Sept. 21.

“My theme as president for the KMA is focusing on the K, which is Kentucky,” Wright said. “I’ve been traveling around the state and talking to doctors to really get a sense on the ground and what's going on in medicine.”

He said he wants to know what issues they're facing before they surface on a larger area.

“I'm a firm believer that you really need to look at the grassroots and talk to people and have a relationship,” Wright said. “We live in such a fast-paced world, (but) we still need to sit down and get to know one another.”

He said the purpose of KMA is to look out for Kentucky’s physicians and the patients in their care.

“We're looking at making our physicians' lives and their offices better so that we can serve patients better.”