Dairy Queen opened its first restaurant in Princeton in 11 years on Tuesday, using the modern “Grill & Chill” design.
Dairy Queen’s previous restaurant in Princeton was from 1979 to 2008 with a location on U.S. 62.
The grand opening comes amid the COVID-19 pandemic, and the restaurant is practicing healthy guidelines, encouraging distancing and allowing only 50% capacity.
General Manager Travis Miles said that Dairy Queen will have fundraisers and other community events. District Manager Tonya Sadler of Fourteen Foods, the parent company of the local Dairy Queen franchise, said the opening date was not affected by the pandemic.
Princeton Mayor Kota Young said that there are many aspects to opening a new business at a time when businesses are reducing staff or closing altogether during the pandemic.
“It’s a testament to the resiliency of our community,” Young said. “This investment in our community, especially with the current situation, is just profound and very much appreciated.”
Dairy Queen, located at 305 Marion Road near the Interstate 69 interchange, will be open from 6 a.m. to 10 p.m. Monday through Thursday, 6 a.m. to 10:30 p.m. Friday and Saturday and 7 a.m. to 10 p.m. on Sunday.