Revised website helps chamber get information out

Princeton-Caldwell County Chamber of Commerce Executive Director Chad Oliver calls up the chamber’s new website, built to bolster business throughout the county.

The Princeton-Caldwell County Chamber of Commerce launched its website last March, and Executive Director Chad Oliver wants area businesses to take advantage of features that will help promote them.

“We launched it right before COVID hit, which turned out to be really good, because we were able to get more information out to the public that way instead of through social media,” he said. “Facebook was our main platform. It’s constantly updating, so with this website, this is the place where everybody can go and get the news.

“It has our business directory and a list of our board members on there as well.”

Oliver said there was a chamber website years ago, but it fell to the wayside as the use of social media increased.

“We’re trying to go in a new direction,” he said. “It’s more up-to-date, and this just gives the chamber that online presence, where people know they can reach us.”

Located at princetonkychamber.org, the website also lists Businesses of the Month, photos from events, contact information, messaging capabilities and links to local and state information.

“Right now, we’re working on providing updates with COVID,” Oliver said. “When we have our ribbon cuttings, they’ll be right there on the front page, and when we have videos to upload, we have a video section so people can check out past event. When we had A Small-town Christmas, the videos from it are posted on there.

“It’s a good place for people to go and get to know everybody and know what we’re about with links to our board members.”

Oliver said that the chamber hasn’t slowed its work with area businesses despite the effect that COVID-19 has had on commerce locally, nationally and internationally.

“Every month, we have one or two new businesses want to join the chamber,” he said. “The website has a complete list of members on the directory. People can clink on their links and be taken to that business’s website or its Facebook page.

“Prospective businesses that want to join the chamber can also go there and download the chamber membership form.”

Oliver said the website can also serve as an information source for people who want to shop locally.

“It helps us to stay up-to-date instead of constantly on social media, to get their information out on our Facebook page,” he said. “This way, people can go directly to their site.”

The Princeton-Caldwell County Chamber of Commerce board has started meeting regularly at the Tourism Center. Meetings are held at noon on the third Thursday of the month.